Blog Gurupertama. 9 Proven Social Media Marketing Strategies to Grow Your Business. Social media marketing has never been more popular. In fact, a new Social Media Marketing Industry Report found that social media is the most influential marketing tool for businesses today. That’s why you need to get started right away if you want to grow your business
Luckily, there are many ways to grow your business using social media. In fact, it’s one of the best ways to reach new customers who have a high propensity for purchasing from you as well as staying connected with your brand over time.
9 Proven Social Media Marketing Strategies to Grow Your Business
However, it can be challenging to grow your business using social media if you don’t know where to begin or what strategies work best for your specific niche and industry. With that in mind, this article will explore 9 Proven Social Media Marketing Strategies to Grow Your Business
1. Choose the right platforms
It may sound obvious, but choosing the right social media channels is key to growth. Let’s face it, every marketer has tried to use less popular channels and failed to reap any rewards. While social networks constantly change their algorithms, the core functionality stays the same. As a result, you’ll need to determine which channels provide the best fit for your brand, product, and customers.
For example, if you’re trying to increase sales of your digital product, you’ll want to focus on platforms that provide the best reach and audience size. For instance, Instagram has the largest audience size with more than 400 million users. However, it’s not the best platform for sales as only 5% of users make more than one purchase on the platform.
That’s why you’ll want to also look at Facebook, where users are 55%
more likely to purchase from a business compared to Instagram.
2. Develop Trust with Customers
Social media channels are built on trust between businesses and their customers. If you want to grow your business, you need to build trust with your customers and develop lasting relationships with them. Customers want to feel like your brand is theirs, not just a company trying to make money off of their time.
Social media can help you do this by
listening to your customers and adapting your strategy to suit their needs. For
example, if a customer posts about a problem they’re having with your product,
offer them support and see if you can help solve their issue. You can also
respond to customer questions, comments, and complaints on social media with a
personalized and timely response.
3. Add Video to Your Marketing Strategy
While images are still the most effective type of social media content for growing your business, video is quickly catching up. In fact, a recent study found that companies that added more video content to their social media strategy saw a 75% increase in engagement compared to those that didn’t. By including video in your strategy, you can grow your business by engaging with customers in a new and engaging way.
Video allows you
to create social content that is more than just words on a blog or website.
With video, you can add music, graphics, animations, and other visual elements
to convey your brand story and message in a more appealing way. Combining
visuals and audio in your video content can help you create social content that
is more interesting and engaging for your customers.
4. Utilize Paid Advertising
Paid advertising means buying ads on social media channels. And while this may seem like an expensive way to market your business, it’s actually one of the most cost-effective ways to grow your business. When you use paid social media ads (also called "native" ads), you're able to reach a high percentage of people who are likely to see your brand's ads.
For example, Facebook offers a method called "Sponsored
Stories" that allows businesses to purchase ads that appear right next to
Facebook posts from their friends and family. This means that your ad is likely
to be seen by the person who is interested in your product or service.
5. Share User-Generated Content
One of the best ways to grow your business using social media is to focus on sharing user-generated content. This can include anything your customers create, whether that's photos, videos, blog posts, or forum posts. Content sharing is another cost-effective way to grow your business. According to a study by Hubspot, most companies will spend at least $1 million on social media marketing.
However, less than 1% of that
investment leads to a conversion. To grow your business, focus on sharing
content from your customers that demonstrates their love for your brand. For example,
if you’re selling digital products, try creating social posts featuring
customer-created images, videos, and blog posts that showcase the helpfulness
of your product.
6. Establish an Influencer Program
As mentioned before, video is quickly becoming one of the most effective ways to grow your business via social media. That said, it’s important that you choose high-quality video content to keep your followers engaged and entertained.
And, in addition to video content, you can also add social posts that include images and links to your product pages or blog posts. These types of posts are especially helpful for growing your business, as they encourage your followers to click on your links and visit your website. That way, you can direct them to purchase from your store or read more about your product.
When you want to grow your business through
social media, it can pay to establish an influencer program. Doing so can help
you connect with influential social media users, who then can help you spread
the word about your brand.
7. Track and measure progress
Social media marketing is all about engagement and retention. That is, you’ll need to track how many times your posts are seen and how long your customers spend on your pages to see growth. To track your social media campaigns and measure their effectiveness, you can use tools such as Buffer or Sprout Social.
With these tools, you can easily
track the performance of your social media posts and measure the effectiveness
of your campaigns. You should use these tools to track the performance of your
social media posts, measure engagement, and track the length of time your
customers spend on your pages. By tracking these metrics, you can adjust your
strategy as needed to ensure that your social media campaigns are as successful
as possible.
8. Talk to Customers in Forums and Groups
Social media also allows you to talk to your customers in forums and groups. For example, if you sell sunglasses, you can start a thread on Reddit about your brand or product. You can also start a thread on your industry-related social media channel and welcome your customers to share their experiences with your brand.
This type of conversation with your
customers is another great way to grow your business. By commenting in these
groups and threads, you can answer customers’ questions, offer support, and
convey your brand message.
9. Select Tools to Schedule and Automate Posts
Social media channels are built to be interactive. That means that without creating posts, you won’t see any engagement. On top of that, the posts you do create should include images and links to your products or blog posts. To make sure that you grow your business using social media, you should create a schedule for posting content and using tools such as Hootsuite or Buffer.
These tools allow you to schedule posts,
which will increase the amount of time you spend on social media. You can also
use tools such as these to automatically publish your posts to your social
media channels, which will allow you to spend less time posting and more time
growing your business.
Conclusion
Growing your business through social media
is certainly a challenge, but it's a challenge that can be overcome with the
right strategies and tools. By implementing these 9 ways to grow your business
through social media, you'll be well on your way to growing your business and
connecting with new customers in the process!
That's admin tips about 9 Proven Social Media Marketing Strategies to Grow Your Business. I hope the above tips can help readers